ESPORTS ARENA COMING TO MIAMI

Millennial Esports announced it will create Allinsports Arena, an esports racing arena located in Miami. CEO Darren Cox revealed the arena during a talk at Esports BAR Miami, an esports conference. The arena is part of a vertical effort to capture racing game enthusiasts, from the time they start playing in the home to racing in simulators at retail venues to learning how to become real race drivers on the track. Millennial Esports counts F1 superstars Juan Pablo Montoya and Rubens Barrichello as investors and advisers. Cox said the company has a whole pyramid of potential revenue generators, from high-end…