Millennial Esports announced it will create Allinsports Arena, an esports racing arena located in Miami.
CEO Darren Cox revealed the arena during a talk at Esports BAR Miami, an esports conference. The arena is part of a vertical effort to capture racing game enthusiasts, from the time they start playing in the home to racing in simulators at retail venues to learning how to become real race drivers on the track.
Millennial Esports counts F1 superstars Juan Pablo Montoya and Rubens Barrichello as investors and advisers. Cox said the company has a whole pyramid of potential revenue generators, from high-end simulators down to free-to-play racing games you play at home or on the run.
To finance the project, Millennial have secured $2.8 million in private funding for the facility, which will feature 30 simulators and host both training session and competitions.
The venue’s naming rights will go to specialist racing simulator constructor Allinsports, who manufacture high-end racing simulator systems used by leading race teams across the globe and also construct the esports simulator rigs for “World’s Fastest Gamer” competition.
This should be a pretty cool set up & we cant wait to see the finished product. We might have to get a racing team going!
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